WOOF

branding & iOS app design

CATEGORY
Brand Identity
UI/UX
iOS App Design
Website Design

INDUSTRY
Lifestyle – Animal Cause

TIMELINE
June 2014

ROLE
Brand Consultation
UI & UX Design
App Design
Web Design

OVERVIEW
Woof app helps you find the love of your life, at a local pet shelter. We are passionate about enriching the lives of humans and dogs by bringing them together using today's mobile technologies. Founded during the Chicago Startup Weekend Women's Edition in 2014, this group went on to take the first prize, and launched into the real world.

BACK STORY

Promotes rescue and adopt dogs from local pet/animal shelter

Giving easier option for people to browse dogs at pet/animal shelter near them right from their mobile device

Woof Branding & iOS App

LOGO PROGRESS

The app name was changed from Pound Pet
to Woof, with a clever tagline
“put a woof over their heads”

Woof Branding & iOS App

A polished, highly intuitive app, Woof is the future of finding the perfect match in a local shelter pet.

Dr. Dylan Frederickson

Founder, Boulevard Veterinary

THE APP TO FIND THE LOVE OF YOUR LIFE

Put a woof over their head

It’s Tinder for dogs (sort of…)

Experience the wuf of your life and saves one dog at a time

Be pawtastically happy

LANDING PAGE

Highlights the main purpose of the app with a fun copy

Direct link to download the app

Listing the overview of each features

Testimonials & reviews from users

afterwards

the app today

After being nominated the first place at Startup Weekend Women Edition 2014,
Woof App has transformed into a lifestyle iOS app that you can download on the App Store.
The branding remain the same while the app design was streamlined to meet the latest
iOS update requirement and hence to increase user engagement on the app.

22,000

users to-date -2015

5,000

monthly average users

This app has the capability to connect rescues/shelters and pet owners so together we can end the killing of millions of dogs every year in the country. If you are looking to find the love of your life… Woof Rescue is the way.

Regina Bekebrede

Farmington, MA

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