Most people either make a website themselves or have one made without caring too much about the presentation. As long as it's “good enough” they are happy and soon forget that the website ever existed. There's a similar mentality for their other online properties such as Facebook, Twitter and LinkedIn. Though like any good investment, each needs careful care and attention in-order to bloom properly. Alas, most people never give them the proper care.

What does a unmaintained online presence say about you? It says you're unprofessional.

Did you ever wonder why real professionals wear expensive cloths, always look sharp and have the nicest things? That's because they not only love it, but they also have to look successful. Let's take a simple example. Your business needs a lawyer to help restructure the company and move into a new sector. Would you pick the lawyer who dresses in flip-flops, dirty blue jeans, wears a wrinkled old t-shirt and drives a beat up old Honda Civic … or would you rather have the $3,000 suit, Mercedes Benz driving, sharp looking lawyer?

We all know that we shouldn't judge a book by it's cover, though when 99% of businesses are faced with the above choice they'll always choose the successful looking lawyer.

We as business owners need to associate ourselves with successful people who can successfully help us succeed! No offense to the lawyer in blue jeans, but he doesn't look like he's successful at all nor good at what he does. He might be, but by what he dresses and drives I wouldn't bet my future business on him.

So why would you subject your potential clients to an ugly website which showcases your business? There is more to life than image, but it sure helps to get clients when you look successful. Sticking with the website example, since your website is a doppelganger of your business why not have it look as successful as your business? Even if you're not super successful yet, wouldn't it be in your best interest to look like an expert who is successful?

The old business saying “fake it till you make it” holds very true.

Isn't it about time you start acting and looking like the professional you really are? Give us a call and we'll help you be the greatest professional possible.

 

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