Every single day we notice a new logo making it appearance around the web. Most of us will instantly judging the design of the logo itself and start to analyze what makes it effective or how will it affect the company. Creating a logo design is a matter of building a strong visual identity of a company. It surely is not an easy task among other graphic design categories. A designer have to really ‘get into’ the company’s mind and character to be able to design and deliver the effective and proper logo for them.
The very basic aspect for a logo designer to learn is to understand how a visual image work for the community to process and comprehend. How will they interpret what they see from a certain images or shapes. Visual perception help designers in the logo making process to determine people interpretations on:
[list type=”arrow” italic=”no”]
- How the viewer perceives the imagery, the perceptual organization done by the viewer,
- How the arrangement of elements is perceived as a whole,
- Perception is based on our desire to separate the figure from the ground.
[/list]
To understand the visual perception, there are 5 properties as to direct a person’s perception of the image based on Gestalt law. Below are the 5 properties of the Gestalt law:
1. SIMILARITY
Similar elements can be grouped together to be perceived as either figure or as ground. It creates a redundancy and predictability of visual information.
2. PROXIMITY
The proximity of these lines creates a shape of a cow, without adding detail or compromising the simplicity of the design.
3. SYMMETRY
Symmetric arrangements are often used in logo design. Again, symmetry creates a redundancy and predictability of visual information. This increases simplicity and clarity.