As we realize that we are now living in the Brand Era, where everything is branded and labelled we are more concern to companies we believe can help us, shops where we can get our supplies, or websites we trust to keep our data or information securely. This is how a company’s logo appeal as the first thing costumer will consider to trust or not.
Among thousands of logos out there, some of them may look cheesy and cheap, and some visually give us confident. In order to grab our attention and get our trust, many companies even consider to re-brand/redesign their logo.As might be expected, the company will have to take the risk and be prepared of the pros and cons of this act. They should have really consider the reasons behind the redesign of their brand.