Growth is exciting. Infrastructure should be invisible.
We turn the site your revenue runs on into a boring, reliable, revenue-generating machine: security, speed, integrations, and the unglamorous work that keeps it earning, so you focus on the vision, not the maintenance ticket.
- From $997/mo
- 3-month minimum
- Senior-led
- 15 years
- Uptime99.99%30-day
- SecurityHardened0 threats
- Speed0.8sLCP
- IntegrationsHealthyall green
- BackupsDailytested
Watched by a senior team. Not a backup bot.
The unsexy details are what make the sexy revenue numbers possible. We handle the boring stuff, so you never think about it again.
Not a maintenance plan
Revenue insurance, not a backup bot.
Senior eyes only
Not an automated backup script. A senior team that knows your business logic watches the site like it's their own: prevention, not a ticket queue.
Prevention, not reaction
We harden, monitor, and catch silent failures before they cost you: the Klaviyo flow that quietly stopped, the checkout that broke on mobile, the cert about to expire.
Continuity, not freelancers
No ghosting, no re-explaining your stack every six months. Fifteen years of institutional memory, on retainer. You're paying for continuity, not hours.
The boring details
The boring stuff we handle
Revenue defense & security
Proactive hardening, firewall, malware prevention, and automated monitoring, so a breach never becomes a five-figure cleanup.
Speed-driven conversion
Core Web Vitals, caching, image and code cleanup. Slow pages quietly kill conversions; we keep them fast.
Integration health
Stripe, Klaviyo, ReCharge, ShipStation, HubSpot, all watched for the silent failures that stop revenue without an error message.
Updates, backups & the no-break guarantee
Every patch, plugin, and dependency kept current, with tested daily backups, updated without taking the site down.
Root-cause resolution
We fix the cause, not the symptom, so the same bug doesn't come back next month wearing a different hat.
Executive clarity
Monthly reporting and a quarterly review of where your infrastructure is holding the business back from next quarter's goals.
What 'boring' wins
Real results from real stores.
No fluff, no vanity metrics. The quiet failures we catch, and what catching them is worth.
- ShopifyDTC Beauty Brand
“Klaviyo integration broke silently. Abandoned-cart flows stopped sending for almost three weeks and nobody noticed.”
What we did: Integration health monitoring, automated alert system, full flow restoration.
$34K recovered in 60 days
The fix took two hours. The monitoring system we built ensures their automated revenue engine never stalls again. - WooCommerceB2B Industrial Supply
“Product pages loading at 9.4 seconds on mobile. Paid traffic was burning budget: customers bounced before the page even rendered.”
What we did: Full performance audit, image compression, caching overhaul, theme code cleanup.
3.1s load · 23% bounce drop
Performance isn't vanity, it's ROI. They were spending $8K/month on ads driving traffic to a site that couldn't keep up. - WooCommerceSpecialized Retail
“Google Ads were suddenly disapproved for 'Malicious Software.' Traffic dropped to zero overnight, but the site looked fine to us.”
What we did: Malware isolation, database sterilization, firewall implementation, expedited Google review.
Ads restored in < 24 hours
We didn't just clean the hack; we built a fortress so Google never flags them again. - BigCommerceOutdoor & Fitness Gear
“The site was 'fine.' No fires, no outages. But a quarterly audit surfaced checkout UX friction that was silently killing conversions.”
What we did: Checkout flow optimization, mobile form simplification, payment gateway streamlining.
11% conversion-rate lift
Nobody asked us to look at checkout. That's the entire point of proactive audits.
The cost of leaving it broken
What 'I'll deal with it later' actually costs.
of mobile users abandon a site that takes more than 3 seconds to load (Google)
fewer conversions for every 100ms of extra load time (Akamai)
average cost of a data breach in 2024 (IBM)
Tuned to your stack
The same boring discipline, pointed at your platform's goals
WordPress maintenance goals aren’t WooCommerce goals aren’t Webflow goals. We tune the care plan to the platform your revenue runs on, and the integrations hanging off it.
Core platforms
- WordPress
- WooCommerce
- Webflow
- Shopify
- BigCommerce
- Elementor
Infrastructure & security
- AWS
- Google Cloud
- Cloudflare
- Kinsta
- Sucuri
Growth & revenue
- Klaviyo
- ActiveCampaign
- HubSpot
- Stripe
- PayPal
- ReCharge
- ShipStation
Automation & AI
- Zapier
- Make
- n8n
- custom APIs
- OpenAI
- Claude
How it works
From audit to invisible
Three moves take your site from 'fingers crossed' to boring. And boring is exactly what you want.
- Week 1
The Foundation Audit
We don't guess. A deep-dive on security, speed, integrations, and code quality, mapping the gap between where your site is and where the business is headed.
- Security & speed audit
- Integration health map
- Code-quality report
- Weeks 2 to 3
The Stabilization Sprint
Aggressive hardening: slow load times, security gaps, and integration errors, eliminated. You feel the difference in velocity immediately.
- Hardening & patches
- Speed optimization
- Integrations fixed
- Month 2+
The Growth Cadence
Ongoing monitoring and optimization, with a quarterly review that keeps the infrastructure ahead of where you're taking the business.
- Automated uptime monitoring
- Monthly reporting
- Quarterly Positioning Gap review
What it costs
Three tiers. 3-month minimum.
The Boring Stuff
Revenue assurance.
$997 / mo
- Senior oversight of security, speed, uptime & integrations
- Proactive hardening & automated monitoring
- All updates, patches & tested backups, handled
- Integration health checks across your stack
- Most popular
The Interesting Stuff
Everything in Boring, plus a brain.
$1,997 / mo
- Everything in The Boring Stuff
- Quarterly Positioning Gap audit
- Technical governance & roadmap input
- A scheduled monthly strategy sync
The Whole Damn Thing
Your fractional growth + tech department.
From $5,000 / mo
- Everything in The Interesting Stuff
- Strategy, design & engineering on tap
- A fractional CTO / CMO / CBO in the seat
- One team accountable, end to end
Every care plan has a 3-month minimum. Pricing scoped to your stack and traffic, confirmed on a fit call.
Honest fit
Is this for you?
A great fit
- Your site is a revenue engine, not a brochure
- You're tired of freelancer turnover and ghosting
- You want senior expertise without a $150k hire
- You want a partner, not a rotating cast of vendors
Probably not
- You're pre-launch or just getting started
- You see reliability as a commodity line item
- You want a one-time fix, not a partnership
- You'd rather chase the cheapest plugin-bot plan
Revenue insurance
A 30-day guarantee on the thing that matters: your time back and a site you stop worrying about. If month one doesn’t deliver, it’s free, and you can leave.
If it does deliver, the 3-month minimum applies from there.
Straight answers
Questions, answered
Get your foundation handled.
Book a call. We'll talk through where your site is, where the business is headed, and whether a care plan fits. The Foundation Audit is the first paid week of the plan.