TraknProtect · B2B SaaS · HospitalityTech
TraknProtect — a clean, consistent brand for a hotel-tech platform
A real-time inventory-tracking and analytics platform for hotels needed brand, app, and marketing visuals that felt as polished and consistent as the product. We delivered the identity it had been missing.
- Brand Strategy & Development
- UI/UX Design & Research
TraknProtect is an inventory-tracking and analytics platform that helps hotels save money — providing the real-time location of guest-requested items for better staff efficiency and a stronger guest experience, plus analytics that help hotels forecast and budget inventory.
The need & goal
The product was sophisticated; the brand visuals weren't keeping up. CEO Parminder Batra wanted graphics for the app and marketing materials that were clean, consistent, and clearly tied to the logo — an identity worthy of the platform behind it.
Our approach
We translated the brand into a consistent visual system across the app and marketing collateral — the kind of polish that signals enterprise-readiness to the hotels TraknProtect sells into. We worked to a tight cadence and delivered work that fit the brand and the deadlines.
“Ari understood what I said and didn't say — and has always delivered exceptional quality work. She is responsive, timely, and always comes through, even when given very little time to do her magic.”