Telling Industries — a complex product line, finally easy to buy

Telling Industries makes a technically complex product line — and had no digital way to show it. Buyers couldn't self-serve their way to the right configuration, and a serious manufacturer was being represented by a site that undersold the engineering behind it.

The need & goal

Telling needed the website to do real work: explain a complicated catalog, let buyers find and configure the right product, and carry the credibility of an established manufacturer — without a multi-quarter timeline.

Our approach

We rebuilt the site around the buyer's decision and built a custom product configurator so prospects could navigate the complexity themselves. Brand, architecture, and engineering ran as one effort, delivered on time and on budget.

The outcome

The rebuilt site earned a Web Excellence Award and tripled inbound leads — enough that Telling now uses it as a proof point with their own customers.

"The site they built earned a Web Excellence Award and tripled our inbound leads. We use it as a case study with our own customers now."

— Telling Industries