Fertility Rally · Community & Membership
Fertility Rally — a membership platform that finally holds together
A community website that kept breaking under its own growth, rebuilt as a stable membership platform so the team could focus on members instead of fixing tech.
- UI/UX Design & Research
- Web Solutions & eCommerce
- Membership Platform
Fertility Rally's website was slowly breaking apart. Ali & Blair kept facing issue after issue with their website. Instead of focusing on creating great experiences for their members, they were pulling their hair out trying to fix tech problems that kept coming up.
The need & goal
Ali & Blair wanted a thousand or more members on their site, expanding into different buckets. But to do that they needed a stable system underneath — a platform that could serve members reliably rather than one that constantly demanded attention.
Our approach
We worked on the strategy, UX, and tech pieces of their website to create a consistent membership experience. We addressed the underlying platform so that Fertility Rally could grow into diverse member segments without the constant firefighting — a foundation built for the community they were trying to serve.
“Chykalophia team shared our vision for our community website from design, speed, and other various functions including our membership arm.”