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Discovery & Strategy Process

Discover Your Brand Purpose & Align It with Your Business Objectives

About Our Discovery Process

Uncover what your business truly needs

We know you’re excited to start developing your brand strategy, marketing your products, or building your website. But it won’t go far without a proper Discovery & Strategy Process. As the saying goes, “anything worth doing is worth doing right.”

Imagine going on a road trip...​

You can have a destination, but if you don’t know how to get there or plan for the trip, you’ll be in trouble. Likewise, if you set out on the road without a destination you’re very likely to get nowhere quickly.

There’s a time and place...

for jumping into the deep end of the pool… and then there’s a time when a proper strategy and action plan is the way to go. Our Discovery & Strategy Process is what helps you gain clarity on your brand, brand strategy, marketing, sales process, culture, infrastructure, web, and more.

Depending on your needs, our Discovery & Strategy Process usually consists of multiple virtual meetings, plus homework for both you and us, in which we will uncover:

What You Can Expect From Our Unique & Time-Tested Discovery & Strategy Process

Together

Start line
Schedule our first meeting

You

Gather the ingredients
Share any existing (relevant) ideas, information, and assets

TOGETHER

First official meeting
Do our first call and schedule the next set of meetings

TOGETHER

Design Thinking oriented process
Discover your true you, your processes, goals, strategy & more through multiple (virtual) recorded meetings

Kick-off Project Phase...

CHYKALOPHIA

Put everything together
We update the notes and documentation with new findings after each meeting

You

Homework & research
After each session, do your homework (if any) and be ready for the next call

CHYKALOPHIA

A summary of everything
After the last call, we compile all the notes, ideas, and strategies into a comprehensive playbook, plus accompanying resources, and share those with you

TOGETHER

Finish line
We will have one finalizing call to walk through the final deliverables

Our Clients

They have benefited from our Discovery Process…

…now it’s your turn!

Packages

Find the package that meets your needs

Brand Strategy

$15K
  • Recommended for small businesses or <3 year-old companies
  • Craft & Discovery:
  • Brand Voice
  • Brand Direction
  • Brand Creatives
  • Brand Colors
  • Brand Tone
  • Targeting
  • Desired conversion strategies
  • Deliverables:
  • Brand Guidelines
  • Brand Strategy
  • 2-3 Ideal User Personas
  • User Flows
  • Highlevel sitemap

Web & Tech strategy

$15K
  • Recommended for small businesses or <3 year-old companies
  • Craft & Discovery:
  • Desired tech strategies
  • Tech requirements for scalability
  • Search Engine Optimization strategies
  • Conversion strategies, tactics and goals
  • User flows
  • Site layout and structure ideas for conversion
  • Data gathering and process strategies
  • Deliverables:
  • Infrastructure guide
  • Technology & tool list
  • Data structures
  • Integration map
  • Security protocols
  • Sitemap
  • Site design guide
  • Site structure guidelines

SaaS Comprehensive Strategy

$10K/month
  • (2-month minimum)
  • Recommended for small businesses or <3 year-old companies
  • Everything in Brand and Web & Tech, plus:
  • Technology
  • Infrastructure
  • Code & development guidelines (DevOps & CI/CD)
  • BigData & reporting analytics
  • Data flow management
  • Integration
  • Deployment
  • Team & work distribution
  • Data structures & databases guide
  • Security
  • MVP launch
  • Launch for VC approach
  • Deliverables:
  • Deliverables vary by project
  • Can include options from Brand Strategy
  • Can include options from Web & Tech Strategy

Brand Strategy

$15K
  • Recommended for small businesses or <3 year-old companies
  • Craft & Discovery:
  • Brand Voice
  • Brand Direction
  • Brand Creatives
  • Brand Colors
  • Brand Tone
  • Targeting
  • Desired conversion strategies
  • Deliverables:
  • Brand Guidelines
  • Brand Strategy
  • 2-3 Ideal User Personas
  • User Flows
  • Highlevel sitemap

Web & Tech strategy

$15K
  • Recommended for small businesses or <3 year-old companies
  • Craft & Discovery:
  • Desired tech strategies
  • Tech requirements for scalability
  • Search Engine Optimization strategies
  • Conversion strategies, tactics and goals
  • User flows
  • Site layout and structure ideas for conversion
  • Data gathering and process strategies
  • Deliverables:
  • Infrastructure guide
  • Technology & tool list
  • Data structures
  • Integration map
  • Security protocols
  • Sitemap
  • Site design guide
  • Site structure guidelines

SaaS Comprehensive Strategy

$10K/month
  • (2-month minimum)
  • Recommended for small businesses or <3 year-old companies
  • Everything in Brand and Web & Tech, plus:
  • Technology
  • Infrastructure
  • Code & development guidelines (DevOps & CI/CD)
  • BigData & reporting analytics
  • Data flow management
  • Integration
  • Deployment
  • Team & work distribution
  • Data structures & databases guide
  • Security
  • MVP launch
  • Launch for VC approach
  • Deliverables:
  • Deliverables vary by project
  • Can include options from Brand Strategy
  • Can include options from Web & Tech Strategy

Great news, your first session is on us!

You get a free intro call so we can help you figure out which package is best for your business.

Ravings

Their Love Notes to Us

The team did excellent job in revamping our existing websites, branding & UX. I'm delighted with it and saw a significant increase in organic traffic and leads.

Valarie King-Bailey
CEO, OnShore Technology Group

The team did excellent job in revamping our existing websites, branding & UX. I'm delighted with it and saw a significant increase in organic traffic and leads.

Valarie King-Bailey

CEO, OnShore Technology Group

The team did excellent job in revamping our existing websites, branding & UX. I'm delighted with it and saw a significant increase in organic traffic and leads.

Valarie King-Bailey
CEO, OnShore Technology Group

Valarie King-Bailey, CEO, OnShore Technology Group

They build what we need on the platform that we choose. The team bring innovative ideas to the table, understand our business and enabling a successful engagement.

ASHLEY LEAVY

Founder, Love & Light School

They build what we need on the platform that we choose. The team bring innovative ideas to the table, understand our business and enabling a successful engagement.

ASHLEY LEAVY
Founder, Love & Light School

Ashley Leavy, Founder, Love & Light School Women Led Company

The team were UX savior! They were incredibly strategic, created a seamless process that was easy to follow and went above & beyond the deliverables with added support.

Neha O'Rourke

Founder, Somewhere in Between

The team were UX savior! They were incredibly strategic, created a seamless process that was easy to follow and went above & beyond the deliverables with added support.

Neha O'Rourke
Founder, Somewhere in Between

Neha O'Rourke

They go above and beyond in terms of creativity and customization. I also appreciate their flexibility and willingness to indulge in some out-of-the-box thinking.

Laura Sage

Co-Chair, Lynn Sage Breast Cancer Foundation

They go above and beyond in terms of creativity and customization. I also appreciate their flexibility and willingness to indulge in some out-of-the-box thinking.

Laura Sage
Co-Chair, Lynn Sage Breast Cancer Foundation

Laura Sage, Co-Chair, Lynn Sage Breast Cancer Foundation

Ari, Peter and their team helped me take the web work off my plate. They understand me, my brand, my voice, and how I work. I knew I was leaving this project in a good hand.

Mel McSherry

Author & Speaker

Ari, Peter and their team helped me take the web work off my plate. They understand me, my brand, my voice, and how I work. I knew I was leaving this project in a good hand.

Mel McSherry
Author & Speaker

Mel McSherry, Author & Speaker

Chykalophia team shared our vision for our community website from design, speed, and other various functions including our membership arm.

Ali prato & Blair nelson

Co-Founders, Fertility Rally

Chykalophia team shared our vision for our community website from design, speed, and other various functions including our membership arm.

Ali prato & Blair nelson
Co-Founders, Fertility Rally

Ali Prato, Blair Nelson, Co-Founders, Fertility Rally

We were impressed from day 1. They are xperienced, knowledgeable about creative AND marketing, easy to communicate our needs to, very responsive and incredibly efficient.

Akeelah Kuraishi

CEO, CoFounder, Little Global Citizen

We were impressed from day 1. They are xperienced, knowledgeable about creative AND marketing, easy to communicate our needs to, very responsive and incredibly efficient.

Akeelah Kuraishi
CEO, CoFounder, Little Global Citizen

Akeelah Kuraishi, CEO, CoFounder, Little Global Citizen

Chykalophia team is so knowledgeable and patient! My favorite part was the whole communication process and how responsive they are with the project.

Rocio Lane

CEO, Cleancio

Chykalophia team is so knowledgeable and patient! My favorite part was the whole communication process and how responsive they are with the project.

Rocio Lane
CEO, Cleancio

Rocio Lane, CEO Cleancio

If you’re looking for a collaborative website team that delivers on strategy, design and function, I highly recommend Chykalophia. It will be some of the best money you’ve ever spent.

Noeleen McGrath

Owner, McGrath Comm

If you’re looking for a collaborative website team that delivers on strategy, design and function, I highly recommend Chykalophia. It will be some of the best money you’ve ever spent.

Noeleen McGrath
Owner, McGrath Comm

Noeleen McGrath, Owner, McGrath Comm

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Frequently Asked Questions