We recommend spending some time documenting these things with as much detail and data as possible. When your website is able to speak to exactly the right person, its ability to convert that visitor into a repeat buyer becomes that much more likely.
Increasing your conversion rate starts with clarity.
With that understanding, we would challenge you to create clear and comprehensive customer personas.
Is she a stay at home mom or a busy career woman who just finished her masters?
Is your tech solution for a swamped Marketing Director in a 5-year-old startup, or a CMO looking to better integrate communications between the Sales and Advertising departments?