How to Increase Revenue with Good Design: 5 Advantages of Design for Business
Good design means good business and you can increase revenue with good design. Let’s see how your business and customers can benefit from good design in various ways. We’ve all experienced bad…
Good design means good business and you can increase revenue with good design. Let’s see how your business and customers can benefit from good design in various ways.
We’ve all experienced bad design. From non-responsive web design to zero-stretch skinny jeans and trying to plug in a micro USB. We don’t enjoy any of them, do we?
If you want to improve the user experience, conversion, and eventually increase the revenue of your business, having a good design is of great importance. In fact, McKinsey found the companies best at design grew revenue 32 percentage points faster than their industry peers over five years (The Business Value of Design).
Design leaders outgrow their peers
That sounds amazing, but why and how?
Why is design important for business?
A poorly designed business results in inefficiency and higher cost; a poorly designed brand pushes people away or attracts the wrong audience.
Conversely, a well-designed brand can provide an enjoyable experience, which can lead to a better business, with engagement, conversion, and revenue or sales. So, yeah, we’re sure you get the general importance of design for your business.
Now, on to the important question…
How can you increase revenue with good design?
Some people would say that good design is expensive, that it’s not worth the investment as you can’t directly see the return.
We beg to differ. We believe bad design is more expensive and can even cost you lost customers.
As a designer-led company, our team at Chykalophia wholeheartedly believes and understands how design and business can be two sides of the same coin. As the saying goes, good design is good business, and you can increase revenue with good design.
Good design is good business
The connection might not be that obvious for non-designer business owners, though. In the beginning stages of building a business, it can be easy to ignore the creative side as it may not directly affect your sales or profit.
So, we’ve compiled below the main advantages of design for business; how good design can help increase your revenue, not just as creative work, but also to provide solutions.
Bad design isn't cheaper. It just sends the bill later, in lost customers.
5 advantages of design for business
These advantages can be grouped in two: the first two are for your business, the rest for branding.
Good design can streamline your business processes
When we say design, we’re not just talking about graphic design. Design process, design thinking, information architecture, and business architecture are all essential in terms of streamlining business processes.
Not familiar with these concepts? Find more free resources about design here!
Good design can help reduce costs
Once your processes are streamlined, your team members can work on higher-level items: strategies, ideation, business development, problem-solving, and more.
Good design creates differentiation
Good design creates brand identity and characteristics. It helps customers recognize your brand at a glance because you have that uniqueness and consistency.
Good design can attract customers
A sloppy design pushes people away. Good visual design attracts them and leads them to perceive your brand as something of quality, trustworthy, well-thought, and professional.
Customers are delighted by good design
Good product design creates an enjoyable experience when customers actually use your product. It also helps avoid unpleasant things like:
- Flimsy packaging
- Hard-to-push buttons
- Lack of information (no expiry date, unclear manual guide)
- And other nightmarish situations
Turn good design into a measurable change
- Pick ONE of the five advantages and the single page that carries it (differentiation lives on your homepage hero; delight lives in your checkout) so you are testing one claim, not all five.
- Instrument that page with Microsoft Clarity: turn on session recordings and pull a heatmap to see where real visitors click, hesitate, and drop off.
- Check what you find against Baymard's evidence-based UX guidelines instead of guessing what "good design" means for that page.
- Baseline one metric (conversion, add-to-cart, or task-completion rate), ship a single change, and read the before and after so the result lands next to the design spend.
See a worked example
For example, say the delight advantage is the one you want to prove, and your checkout is where it lives. You instrument that page, watch ten session recordings, and notice people repeatedly hesitate on a confusing shipping field before some of them leave. Clarifying that one field and re-measuring completion tells you far more than debating whether the page looks good, and unlike a taste argument, it hands you a number you can set next to the design spend.
Tools to use
Microsoft Clarity to see where a design actually helps or blocks visitors, the Baymard Institute for evidence-based UX guidelines so you fix the right thing, and Nielsen Norman Group on the ROI of UX to translate the result into business terms.
Steal our AI prompt
You are a conversion-focused UX analyst. Here is one page on my site and the single design advantage I want it to deliver: [paste the page URL or describe the page, e.g. "checkout, the delight advantage"]. Here is what visitors are trying to do on it: [describe the customer goal]. Here are the observations I pulled from Microsoft Clarity session recordings and heatmaps: [paste your notes on clicks, scroll depth, hesitation, and drop-off points]. Identify the top 3 friction points, map each to a specific Baymard-style UX guideline it violates, and for each give me one testable change plus the exact metric to measure before and after. Then rewrite the expected outcome in plain revenue terms for a non-designer stakeholder.
In the end, good design helps increase your conversion and revenue
Attracting customers only goes so far if none of them converts. That’s why you also need a delightful user experience design. Great UX makes it easier for customers to browse around, find the information they need, and eventually decide to convert: subscribe, book a call, or buy, which in the end leads to revenue.
Good design may seem costly, but bad design is even more expensive. Good design might require more investment upfront, but it will benefit you in various ways in the long run. If you want that design investment to show up on the bottom line, our Conversion System rebuilds your site around the decision your buyer is actually making.
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