So, you just finished launching a website — it’s finally live! The coding is done, the design looks amazing and everything works great. But that doesn’t mean that your work is over. In fact, websites are living entity that constantly needs your attention, and that can feel overwhelming for many folks who just want to get it over with.
Here are some ideas of what you need to focus on after launching a website.
For starters, marketing is one area that should constantly evolve. This world never stays the same, and you need to be at the top of your game if you want to compete. Marketing is a whole different beast, though, so now we’re going to look at items related to maintaining your website and keeping your site thriving.
What do you need to do after launching a website?
Below are the three things you must do after launching a website. Now, to be honest, it doesn’t take a genius to tackle this to-do list, you just need to check on these things continuously in order to maintain your website.
1. Constant Updates
In general, there are two types of updates you need to do to keep your website functioning and relevant:
System Updates
Your site is probably filled to the brim with plugins, apps, and add-ons, and those additional tools can seriously slow down your site’s speed if they’re not regularly updated.
There were countless times when our clients complained about a slow-loading site — or even a completely dysfunctional one – only for us to discover that their plugins, systems, apps, integrations, and add-ons were faulty.
This means that you will need to check whether they need to be updated, and you’ll have to go through the whole process of doing so time and time again. Typically, you should do this on a monthly basis after launching a website.
Content Updates
You probably created your site to provide information about your products or services and market them. Our guess is that you won’t be selling the same products for an eternity. Your offers will change, maybe even just the fee, and those changes need to be reflected on your site.
So, what do you need to do? You need to update that information, and you will need to add new products to your site as they arrive at your business. Even new campaigns will require you to update your site, which can take a good portion of your time.
2. Website Functions
Besides updates, you need to check how your site performs and works. That can include the speed of your site, traffic, bugs, and many others. This implies that you will have to check these functions out often, ideally every day. You can go longer, although that might affect the satisfaction of your customers if something funky happens and you’re not there to catch it on time.
And even if you do figure out that your site is slow, has a lack of traffic, or has new bugs, you might not know how to fix those post-launch website problems in the first place. You went through all the trouble of creating that site and now it’s giving you even bigger headaches than before!
3. Security
Your site needs to be secure. This is a priority if you want to protect your customers and your own business!
Don’t think that your site will never be under attack — you never know who might think that stealing all that info is a prize. Someone might even have a wish to just mess with you, causing a loss of precious resources and time.
Your website might have vulnerabilities that you’re not aware of, and someone who knows how to work around those vulnerabilities will abuse them. This means that you need to protect every piece of information that is visible on your site. But sometimes, even that won’t be enough!
What Now?
These are just some things you will need to work on after launching a website. There are multiple ways you can take them off your hands — you can always buy software that does everything instead of you, but as we all know, the software is not always reliable.
What’s more reliable than software? A team of people who have worked their whole adult lives on issues such as these! The Chykalophia Nerd Support deal will ensure that you always have someone on your side when issues such as these arise. And we will constantly monitor your site to catch even the slightest issues before they happen.
The dedicated people behind our Nerd Support team are always here. With our help, you can just relax and focus on your company instead of thinking about the next thing that might go wrong with your site.
In other words, let us help you thrive while you focus on what really matters!
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