Your landing page is the virtual face of your business. It’s the first handshake that can either captivate visitors or send them elsewhere. Crafting a high converting landing page is not just about design; it’s about strategically integrating key elements that resonate with your audience.
Here are the ten crucial components your landing page must have.
Above the fold
Above the fold is the upper part of your landing page. It’s what your screen shows when you first open a page, thus the first thing you read and see before you scroll down. A good above-the-fold space should have:
1. Headline & sub-headline
In a world where attention spans are fleeting, your headline must be a quick three-second read. The sub-headline should be concise, straightforward, and directly address your audience’s pain points.
2. CTA button
Keep it streamlined with one primary call-to-action (CTA) button, such as ‘Shop Now’ or ‘Download Now.’ If you have any secondary CTAs like ‘Talk to Our Team’ or ‘Read More Reviews’, you can hyperlink them to guide your users through their journey.
Building trust and connection
There’s no lead without trust. And there’s no conversion without a connection. Let’s see how you can build trust and connection on your landing page
3. Supporting visuals
Elevate your brand with professionally shot pictures and engaging video materials. We recommend avoiding stock images as they don’t really display the heart and values of your brand. You can also screenshots, icons, and slideshows to effectively communicate your message and capture attention.
4. Social proof and achievements
Don’t be too humble. Show off any awards and media mentions you’ve received. And highlight what your customers are saying about your business to build trust and credibility right from the start.
Benefits for users
Even with all of the above, there’s no point in scrolling down and clicking that CTA button if your web visitors don’t think your brand benefits them. So, here’s how you can boast about your product, service, or offer.
5. Unique selling points (USPs)
On your landing page, be sure to elaborate on your USPs, show how your brand is different from your competitors, and clearly demonstrate how those USPs address your customers’ problems. You can also offer valuable free resources like e-books or worksheets to entice engagement, which brings us to the sixth element…
6. Free resources
Provide a wealth of knowledge through articles, reports, worksheets, templates, and many more. Offering free resources not only benefits your users but also positions your business as an authority in your field. Bonus: you will also get a valuable database of leads who have downloaded your free resources.
Information architecture
Information architecture (IA)is an approach to creating easy-to-find and easy-to-understand information—be it product info, categories, menus, sidebars, and others. For landing pages, here’s what you need to have in terms of IA:
7. Navigation
Different from a homepage, a landing page doesn’t need to have a menu and sub-menu in the header and footer. But if for any reason your landing page really needs to have a menu, make sure it is well-organized. It’s also important to harness the power of storytelling to lay out your landing page in easy-to-digest sections. Remember, seamless navigation is key to keeping visitors engaged and encouraging exploration.
8. Products or services
Make sure that your visitors can effortlessly access your products/services section directly from above the fold. You can either use a floating button or place a button in between sections. And keep your product descriptions clear, honest, and transparent. Never, ever sugarcoat or overpromise anything.
Help section for user assistance
The ideal landing page should leave no room for questions, but it is important to anticipate questions and frictions with the following:
9. Frequently asked questions (FAQs)
Have a section dedicated to FAQs so you can proactively answer common questions. This reduces the need for users to reach out for every query, creating a smoother user experience. Bonus tip: you can utilize FAQs for SEO purposes.
10. Contact us section
To complement the FAQs section and provide a seamless, delightful experience, always display your email, phone number, chat feature, or any other way interested leads can contact you. This section is the gateway for users to get answers to more complex issues, as well as getting one step closer to converting into customers.
Creating high converting landing page in a nutshell
Remember, your landing page is the initial point of contact that creates the crucial first impression. By incorporating these elements, you will capture attention as well as guide users toward further exploration.
At Chykalophia, we understand the significance of impactful web design, and we’re here to help you transform your landing page into a conversion powerhouse. To explore more insights and resources, subscribe to our free bi-weekly newsletter below!
