Journal
Field notes from the studio.
Writing on brand strategy, web engineering, and the conversations that make client work good.
3 Things to Do Consistently After Launching a Website - Chykalophia
So, you just finished launching a website — it's finally live! The coding is done, the design looks amazing and everything works great. But that doesn't mean that your work is over. In fact, websites…
Top 2 E-Commerce Platforms to Scale Your Business This Year: WooCommerce and Shopify
This article covers WooCommerce and Shopify, the two top e-commerce platforms used and loved by many global and small e-commerce businesses. If you're in a hurry, click here to take the infographic…
UI/UX Best Practices to Create a B2B E-Commerce
Different business models require different UI/UX strategies. This article covers UI/UX best practices for e-commerce with B2B model. Website design for e-commerce businesses has evolved through the…
Homepage vs. Landing Page: Which One Do You Need?
If you’re new to building a website, all the names and terms might get mixed up and confuse you. It’s normal, though, and you’re in the right place. We’re going to talk about the difference between…
You Don’t Need a Website for Business (Unless You Want to Grow & Scale)
If you are a business owner, making a website for business might have crossed your mind now and then. But you still don’t have one, so either you are still working on it or you’re not quite convinced…
Top 5 Things to Improve User Experience on Your Website
A good store makes visitors feel comfortable and happy to spend more than a few more minutes browsing. A good website should be able to do that, too, and you can have that if you improve user…
How to Create a Successful Brand Name: 5 Key Points
Here's how to create a successful brand name that audiences will love. When you build a brand, coming up with a name can take from five minutes to an infinite amount of time. If you’re a fan of AI…
How to Improve Conversion Rate: 5 Questions to Make Your User Experience Better
Every business owner surely wants to improve conversion rate on their website. To achieve that, you need to understand what your users need. But before looking from your users' POV, why don't you…
Your Complete Guide to 2 Vision Statement for Brands & Business Growth
Get to know vision statement for brands and vision statement for business growth plan. These two will lay out your business values and foundation. Most serious businesses have vision and mission…
5 Love Languages for Branding Your Business
Did you know that you can use love language for branding your business? This article will show you how to do it. It seems like you can never see eye to eye with your audience. Whatever campaign you…
5 Easy Ways to Create a Brand Name without a Generator (+ Legal Protection Advice from a Pro)
For some people, coming up with a brand name can be so time-consuming and even frustrating. But not for us. While we understand it can be challenging to create a brand name, we do love the brand…
Clutch Names Chykalophia as a Top Marketing Company in Illinois for 2021
Design and marketing are in our blood and we just proved it. We are very happy to say that we have been named as the Top Marketing Company in Illinois for the year 2021 by Clutch. Clutch is an online…