Field notes from the studio.
Dynamic Website Explained: 3 Ways to Make Your Site Dynamic
You might have often heard that a dynamic website can benefit your business and your users. But what does it actually entail? What makes a site dynamic and how does it help bring you more…
3 Questions to Answer to Maintain Your Brand Consistency
When you start your brand by yourself, it's fairly easy to maintain brand consistency. After all, your brand most likely comes from your personal values. Then come customers and more customers and…
How to Create a Tagline: Successful Brand Tagline Formula
Struggling to find out how to create a tagline? We get that. Crafting a few limited words to represent your entire business is not exactly an easy task. There is a way to make it easier, though, so…
5 Networking Tips for Women of Color Entrepreneurs
Is your network truly your net worth? Regardless, business owners and entrepreneurs are often on the lookout for networking tips, even more so those that belong to minority groups such as…
How to Do AB Testing on Your Website: With 3 Easy Examples
Wondering how to do AB testing on website, why you need it, and what the benefits of AB testing are? You'll find out in this article. But first, let's see these two CTA buttons. Which one do you…
How To Enhance Your Marketing Videos Easily With AI Video Editing Software
With all the buzz about artificial intelligence, have you heard about AI video editing software? "The development of AI is as fundamental as the creation of the microprocessor, the personal computer,…
3 Types of Hosting for WordPress: An Easy-to-Understand Guide for Non-tech Business Owners
We present you: an easy-to-understand guide about the most commonly used types of hosting for WordPress. This guide is made for you, non-tech business owners, to stop you from scratching your head…
How to Hire a Web Developer For the First Time: 5 Most Common Issues
It may be difficult to hire a web developer for the first time, especially when you have no to little knowledge in tech, engineering, and computer science. Read the most common hiring challenges and…
The $500 Small Business Marketing Plan: 5 Pro Tips that Don't Include Burning Your Money
Small business marketing strategy should not be expensive. It's unwise to burn so much money when you're just starting out. Let's break down a relatively small marketing budget for your business:…
5 Strategies to Fuel Your Startup Growth with Gen Z & Millennial Talents
Mindset, perspective, and working style differences across generations might present a challenge in your company. Thus, it's important for you business owners to come up with effective strategies to…
How to Create an Autism-Friendly Website: 5 Primary Mistakes to Avoid & Web Accessibility Testing Tools
Designing an autism-friendly website means clearing away visual noise, confusing navigation, and purposeless animation so neurodivergent visitors can focus. Here are five common mistakes to avoid, plus five steps for testing your site's accessibility.
5 Key Steps to Create a Winning Pitch Deck for Women-owned Businesses
There is a gender gap regarding venture capital (VC) funding. As female (co-)founders, how can you win the pitch and get the fund to scale up your business? The first thing you can do is make sure…