Journal
Field notes from the studio.
Writing on brand strategy, web engineering, and the conversations that make client work good.
The ABC of Website Redesign: A 5-Step Website Revamp Checklist
If your current website is falling short of expectations, the solution might not necessarily involve building a new one from scratch. Instead, consider a website revamp or website redesign. Why…
Can Social Media Make You Money? 5 Social Media Branding Myths to Debunk
Have you ever invested in social media branding, content, and marketing only to find your efforts falling short of driving sales? Despite gaining followers, likes, and interactions, the financial…
5 Web Design Mistakes You Should Avoid and Fix Immediately
Since a website is often the first point of contact between you and your audience, let's get to know five critical web design mistakes that business owners and UX designers often make. A…
Inclusive UX Design: 5 Ways to Foster Diversity in UX and Digital Products
Technology and design are evolving rapidly, but so is society. Today, inclusive UX design is more necessary than ever to create digital products that cater to a diverse user base. It's about ensuring…
How to Find a Business Mentor for Women Entrepreneurs in 3 Ways
Mentorship has always been a big part of our growth as a company. Our CEO, Ari Krzyzek, began to find a business mentor more than a decade ago when Chykalophia was just a tiny seed in a big garden.…
Dynamic Website Explained: 3 Ways to Make Your Site Dynamic
You might have often heard that a dynamic website can benefit your business and your users. But what does it actually entail? What makes a site dynamic and how does it help bring you more…
3 Questions to Answer to Maintain Your Brand Consistency
When you start your brand by yourself, it's fairly easy to maintain brand consistency. After all, your brand most likely comes from your personal values. Then come customers and more customers and…
How to Create a Tagline: Successful Brand Tagline Formula
Struggling to find out how to create a tagline? We get that. Crafting a few limited words to represent your entire business is not exactly an easy task. There is a way to make it easier, though, so…
5 Networking Tips for Women of Color Entrepreneurs
Is your network truly your net worth? Regardless, business owners and entrepreneurs are often on the lookout for networking tips, even more so those that belong to minority groups such as…
How to Do AB Testing on Your Website — With 3 Easy Examples
Wondering how to do AB testing on website, why you need it, and what the benefits of AB testing are? You'll find out in this article. But first, let's see these two CTA buttons. Which one do you…
How To Enhance Your Marketing Videos Easily With AI Video Editing Software
With all the buzz about artificial intelligence, have you heard about AI video editing software? "The development of AI is as fundamental as the creation of the microprocessor, the personal computer,…
3 Types of Hosting for WordPress: An Easy-to-Understand Guide for Non-tech Business Owners
We present you: an easy-to-understand guide about the most commonly used types of hosting for WordPress. This guide is made for you, non-tech business owners, to stop you from scratching your head…